Is Klook Legit? 10 Reasons Why (with Pros and Cons) 2023

Are you tired of the hassle of booking activities for your next trip? Look no further than Klook, an online ticketing platform that offers a wide range of activities and services worldwide.

But is Klook legit? This article will delve into 10 compelling reasons why you can trust Klook, including my personal experience with the platform.

We will also discuss the pros and cons to help you make an informed decision when booking your next adventure on Klook.

So, let’s explore why Klook is a reliable option for your travel needs!

What is Klook?

Klook is a reputable online platform that collaborates with verified partners worldwide to offer various activities and services, including tours, events, food and dining experiences, transportation, and accommodations.

With products available in over 500 destinations globally, including major regions such as Europe, Asia, Oceania, and North America, Klook provides a convenient and efficient way for tourists to pre-book their holidays online in a single portal.

Explore more exclusive Klook discounts on their deals page.

Verified partners can list their activities or services on the Klook platform, allowing travelers to browse and book various offerings easily.

From my personal experience traveling around Asia, I have used Klook to book services such as event tickets and taxi transfers, and have found the platform to be safe, reliable, and user-friendly.

The booking process on Klook is streamlined and straightforward, making it easy for travelers to plan and book their activities.

Is Klook legit?

In short, yes!

Klook is a legit and trusted online travel booking platform with a wide range of activities, tours, and services, backed by over 5 million verified reviews, transparent pricing, and a dedicated customer service team. It has received awards and media coverage, making it a reliable choice for travelers seeking to book activities and services for their trips.

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10 Reasons Why Klook is Legit, Safe, and Reliable

1. Established Reputation & Success

Klook is a travel platform with a strong reputation and success in the industry.

Founded in 2014 in Hong Kong, the company has been running for over eight years, and has grown to offer more than 400,000 activities and services through its platform.

What initially started as a focus on activities and things to do, Klook has expanded to include flights, accommodation, airport transfers, insurance, and more, offering a comprehensive range of travel services.

Klook popular destinations

The company is now estimated to be worth of $1 billion in a recent funding round by investors.

The company has offices in over 20 locations and employs over 1,000 people in cities around the world, including Bangkok, Singapore, Amsterdam, London, and Dubai, with its headquarters in Hong Kong.

This global presence and success contribute to the company’s established reputation as a safe and reliable choice for booking activities and other travel services.

2. Millions of Customers

Klook boasts a massive customer base, with over 50 million bookings per year, and is trusted by loyal customers worldwide.

The company has experienced a remarkable 300% year-over-year growth in the Asia/Pacific, particularly as these areas reopen after the Covid-19 pandemic. This growth speaks to travelers’ increasing popularity and trust in Klook as a reliable travel platform.

3 million + bookings for Disneyland Hong Kong on Klook

The millions of customers who use Klook’s services are a testament to the platform’s legitimacy, safety, and reliability.

The broad customer base reflects the company’s commitment to providing travelers with quality and reliable travel services worldwide.

3. Verified Reviews

Klook takes customer feedback seriously, with over 5 million verified reviews from real customers. Upon booking an activity or service, customers can leave feedback for other customers to view, providing valuable insights for decision-making.

These verified reviews allow customers to gauge if a service meets their needs and compare it against other products on the platform, adding legitimacy to the product comparison.

Activities on Klook are assigned an overall score based on customer reviews, and customers can also dig deeper to view individual reviews.

Data based on Klook’s 5th birthday

Filtering activities by “Best Reviews” allows customers to identify highly-rated activities by other customers quickly.

Moreover, customers can gain trust in products on Klook by viewing publicly available reviews and photos posted by other customers, providing an insider’s perspective on the activity or service.

As a Klook user myself, I have found the verified customer reviews on activities to be incredibly helpful in making informed choices.

For example, when I booked an airport transfer in Thailand, I could read reviews from other customers about the quality of the cars and responsible driving speeds of the drivers.

4. Secure Data and Booking Process

Klook prioritizes the safety/security of customer data throughout the booking process through various measures:

  • Klook has its own in-house security team and adheres to industry standards to protect customer data.
  • Secure third-party payment gateways are used to store credit card details and process payments, ensuring that sensitive information is handled securely.
  • Credit card details used on the platform are encrypted by trusted third-party providers and not stored with Klook.
  • Klook uses industry-standard SSL encryption to protect data transmitted between customer devices and their servers.
Klook valid SSL

These practices ensure that customer information is safeguarded and transactions are secure when using Klook’s platform for bookings.

In my personal experience, I have found that Klook takes privacy seriously.

When booking transport, sensitive data such as credit card information are not shared directly with the partners and are not accessible through the account section or on receipts.

Only basic information such as phone number and name is shared with the provider to facilitate pickup.

5. Verified and Industry Partnerships

Klook ensures quality assurance with its partners who sign up to offer activities or services on the platform. This means that the activities and services available on Klook’s platform go through a vetting process, ensuring that they meet the platform’s standards and offer a reliable experience for customers.

Klook works with globally recognized brands such as Disney, Rail Europe,, AXA, Tiqets, Grab, and more. This partnership with reputable brands adds an additional layer of trust and reliability to Klook’s platform, assuring customers that they are booking with trusted partners.

Moreover, Klook offers direct booking for popular venues and services on its platform, including Disneyland Paris, JR Pass (Japanese regional rail system), SEA LIFE Aquariums, and more.

This direct booking feature lets customers easily access and book activities and services from renowned venues, providing a seamless and reliable booking experience.

I have personally booked my SEA LIFE Aquarium visit through the platform and was able to skip the queue upon arrival because I had pre-booked through Klook highlighting the convenience and efficiency of using Klook for booking activities, further reinforcing its status as a reliable platform.

Klook also collaborates with Google Reserve, which enhances the platform’s visibility on Google search. This means that customers searching for activities on Google can compare ticket prices against other platforms, including Klook.

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6. Flexible Booking Policies

One of the key features of Klook’s booking policies is free cancellation and refunds, which are based on the specific terms of the partner offering the activity or service.

This flexibility allows customers to have confidence in the platform, knowing that they have the option to cancel or change their booking if their plans change. This transparent approach to booking policies is a trustworthy feature of Klook, giving customers the assurance that they have options in case of unforeseen changes.

Although It’s important to check the terms of the activity or service to ensure that free cancellation is available, especially if trip plans are uncertain.

Klook example cancellation/refund policy

If partners do offer free cancellation, they usually require at least 24 hours notice to process the change and issue any refund. This allows for smooth and efficient handling of booking modifications, ensuring that customers receive timely assistance.

Moreover, customers can manage the cancellation or refund of a booking within their account section on the Klook platform, eliminating the need to call or email someone for assistance.

This user-friendly approach to managing bookings/flexible booking policies adds to the reliability and convenience of Klook as a travel activities and services booking platform.

7. Dedicated Customer Service

Klook prioritizes customer satisfaction and reliability by providing a dedicated 24/7 customer service team to assist with general booking queries, special requests, and any booking issues that may arise. This commitment to customer service adds to the platform’s legitimacy, safety, and reliability.

Customers can access Klook’s 24/7 customer service team through the chat system, which initially asks automated questions before connecting them with a customer service agent.

This prompt and responsive approach ensures that customers can receive timely assistance with their inquiries or concerns.

Additionally, Klook has a dedicated help center with frequently asked questions (FAQs) about the platform and popular topics, providing additional resources for customers to find answers to their questions.

Furthermore, Klook offers a convenient self-service option for managing bookings through the customer’s account section. Customers can easily change or cancel bookings, providing flexibility and convenience in managing their travel plans empowering customers to have control over their bookings, and adding to the reliability of the platform.

As a user, I have personally found that the most effective way to connect with a real customer support agent is to use the online chat and follow the steps until the “Talk to someone” button appears (see below).

Klook live chat

8. Transparency

Transparency is a key factor that makes Klook a legit and reliable platform for booking travel activities and services.

Klook demonstrates transparency in its pricing, both on the product info pages and during the booking process.

Pricing for different package offerings is clearly displayed, and when customers add criteria such as the number of people or date, the price updates accordingly.

Klook package breakdown

This upfront and transparent pricing approach ensures that customers clearly understand the costs associated with their bookings, without any surprises later in the booking process.

Moreover, Klook provides detailed information about activities or services on the product information pages, including package breakdowns, terms, and cancellation policies.

This comprehensive information empowers customers to make informed decisions about their bookings and adds to the trust and reliability of the platform.

Clear pricing and detailed information are crucial in building customer trust and ensuring a positive booking experience.

Additionally, Klook allows customers to leave real reviews, and it appears that negative reviews are not deleted.

This transparency in customer reviews adds to the credibility of the platform, as it allows customers to make better judgments based on the experiences of other travelers further enhancing the trustworthiness of the platform.

9. Award Winning

Klook has received recognition and awards for its service, showcasing its legitimacy as a travel booking platform.

Some notable awards that Klook has received include:

These awards signify the recognition and trust that Klook has earned from the industry and its customers.

10. Media Coverage

Klook has received extensive media coverage from major outlets such as TechCrunch, Forbes, Skift, Bloomberg, and CNBC, among others, showcasing its legitimacy, safety, and reliability as a travel booking platform.

Klook media coverage

Klook’s media coverage extends beyond Asia and has also gained recognition in the US.

The media coverage received by Klook is reputable. It includes press releases about partnerships with local travel agencies such as Tourism of Thailand and investments from prominent companies like SoftBank, further adding to its credibility.

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Pros & Cons of Klook


  • Verified Reviews: Klook has more than 5 million verified reviews from real customers, providing feedback and insights on experiences
  • Wide range of activities and services: Klook offers a wide selection of over 400k activities, tours, and services from locations around the globe, providing a diverse range of options for travelers
  • Customer service: Klook has a dedicated customer service team that is available 24/7 to answer queries and provide support
  • Transparency: Klook provides a transparent platform with clear breakdown of fees and real customer feedback on experiences, helping travelers make informed decisions


  • Booking fees: Klook may not always offer the cheapest option, so comparing prices with competitors is important to ensure the best value
  • Inventory limitations: Klook may not have all activities in their inventory, which could limit the options available for certain destinations or travel preferences
  • Dependence on partners: Klook relies on third-party partners to provide services, and the quality of these services may vary, depending on the partners’ standards
  • Online-only platform: Klook is an online-only booking platform, meaning travelers need internet access and a digital payment method, unlike traditional travel agencies that may allow phone bookings


What is Klook used for?

Klook is an online travel booking platform specializing in activities and tours. Additionally, they offer various other travel-related services such as transport, accommodation, hotels, insurance, and car rental.

Is Klook a Chinese company?

Klook was established in 2014 by Eric Fah, Ethan Lin, and Bernie Xiong in Hong Kong. The company has since expanded and has over 20 offices worldwide, but its primary focus is still in Asia.

Is Klook based in Singapore?

Klook has a presence in Singapore but is a multinational company with offices worldwide. Although they have an office in Singapore, their central headquarters is in Hong Kong.

Who is behind/owns Klook?

Klook is owned and operated by its founders, Eric Fah, Ethan Lin, and Bernie Xiong. These three individuals founded the company in Hong Kong in 2014 and continue to run it.

Ethan Lin is the current CEO, Eric Fah as the COO, and Bernie Xiong as the CTO. Additionally, Klook has received investment from several companies, including Sequoia Capital China, SoftBank Vision Fund, and Aspex Management.

Is it safe to book through Klook?

Klook takes security seriously and employs measures such as encryption, SSL, and a specialized team to ensure the safety of their platform. They also have a team dedicated to responding to and preventing cyber threats, which helps maintain their platform’s security.

Can I buy tickets from Klook?

Yes, you can purchase tickets from Klook. The company provides customers with access to tickets for various venues and live events, which can be booked through their web or mobile application platforms.

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Disclaimer – is not a representative of Klook. Check their website for their latest terms and services.

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Written by Nicky

Hi! 👋 I'm an expat who has lived, explored, and worked in Thailand for over 9 years. I started to share the knowledge I've picked up over the years with travelers and expats alike. Find out more on our about page.

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