Is Agoda Legit? 10 Reasons Why (with Pros and Cons) 2023

If you’re wondering if Agoda is a legitimate and safe option for booking your travel accommodations, this article will explore 10 reasons you can trust the company.

Is Agoda Legit?

As a trusted online travel brand under the umbrella of the Booking Holdings group, Agoda has gained a reputation in the market over the years with millions of customers worldwide, verified reviews, and 24/7 dedicated customer support.

Drawing from personal experience, I have used Agoda to book hotels while traveling worldwide without encountering any major issues.

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Let’s explore why Agoda is considered a reliable company in the online travel booking industry.

1. Established Legitimacy

Agoda, a reputable player in the travel and accommodation industry, has been operating for over 18 years since its establishment in 2005.

Co-founded by Michael Kenny and Robert Rosenstein, Agoda has its main headquarters located in Singapore and a global workforce of more than 4,000 employees.

Agoda’s established legitimacy is further reinforced by its diverse range of services, which includes hotels, flights, activities, and travel packages. This comprehensive offering caters to various travel needs, making Agoda a reliable and all-inclusive travel booking company.

In addition, Agoda has demonstrated resilience in the face of challenges, including the COVID-19 pandemic, by offering dynamic customer services such as EasyCancel.

This flexible cancellation policy has provided customers with peace of mind during uncertain times, highlighting Agoda’s commitment to customer satisfaction and adaptability to changing circumstances.

2. Subsidiary of‘s Parent Company

Agoda is a subsidiary of Booking Holdings, the same company group that owns, a well-known name in the travel industry.

Agoda was acquired by Booking Holdings in 2007, making it a group member for over 16 years. As Booking Holdings is a publicly listed company on Nasdaq, it is subject to regulations in the open markets, ensuring high transparency and accountability.

Booking Holdings is a reputable parent company that owns other well-known companies in the travel industry, including Priceline, Kayak, Rentalcars, and OpenTable.

This association further enhances Agoda’s established legitimacy, as it is part of a group with a proven track record in the travel and accommodation sector.

3. International Presence

Agoda has an extensive international network of offices, spanning across more than 32 countries, with its headquarters located in Singapore.

This global presence allows Agoda to localize its services in different regions around the world, tailoring its offerings to meet local demands and preferences.

In Europe, Agoda has established regional offices in various countries, including the UK, Spain, and Hungary.

Agoda has a strong presence in Asia with offices in Thailand, China, Malaysia, India, South Korea, Sydney, Japan, and other locations. Additionally, Agoda has regional offices in multiple cities in the US, such as New York and Los Angeles.

Furthermore, Agoda operates in 39 different languages, providing support on both its website and mobile application.

This language support enhances Agoda’s accessibility to a wide range of customers globally, making its services more user-friendly and convenient for users around the world.

4. Extensive Inventory of Properties

Agoda boasts an extensive inventory of properties, with over 2 million hotels and holiday homes available in more than 200 countries. This vast inventory includes a wide range of hotels worldwide, providing diverse options for travelers.

For instance, in Bangkok alone, Agoda offers over 11,000 properties, showcasing the platform’s popularity and wide-ranging offerings in a popular tourist destination. Similarly, Agoda has over 29,000 properties in Bali, indicating the platform’s extensive presence in a renowned tourist hotspot.

The significant number of properties listed on Agoda reflects the trust hotels place in the platform. Agoda collaborates with independent hotels and major hotel chains such as Hilton and Marriott, further highlighting its credibility and reputation in the industry.

Find your perfect getaway now:

Cities with the most accommodation on Agoda:

  • Bali
  • Rome
  • London
  • Shanghai
  • Beijing
  • Majorca
  • Guangzhou
  • Kuala Lumpur
  • Tokyo
  • Crete Island

5. Agoda is a Widely Recognized Brand

Agoda is a widely recognized travel brand with millions of customers who trust its services. It has been featured and mentioned in numerous travel publications, further solidifying its reputation in the industry.

With a strong presence in various online and offline channels, Agoda is easily accessible and recognizable to travelers across different platforms, including social media, search engines, and travel-related websites.

Its user-friendly website, mobile application, and multilingual customer support cater to a diverse customer base and highlight its efforts to serve travelers globally.

➡️ Book your next trip with Agoda and save on your next trip!

6. Trusted by Millions of Travelers

Agoda is trusted by millions of travelers, as evidenced by its extensive collection of verified hotel reviews from real customers.

With over 35 million customer reviews based on hotel experiences, Agoda provides a reliable platform for customers to share their feedback about their accommodation experiences.

These verified reviews offer valuable insights for other customers, helping them make informed decisions when choosing a hotel that meets their holiday requirements.

Agoda’s commitment to providing a platform for genuine customer feedback establishes it as a trusted source of information for travelers seeking reliable and authentic reviews.

7. Global Partnerships

Agoda has established global partnerships with numerous travel and business providers worldwide, enhancing its services and improving the customer experience.

These partnerships encompass a wide range of industries, including payment platforms like Visa, e-commerce sites such as Shopee, fintech companies like Airwallex, and airlines such as Air Asia.

Through these strategic partnerships, Agoda expands its reach and offers customers more convenience and options when it comes to booking hotels, flights, and other travel-related services.

These collaborations demonstrate Agoda’s commitment to providing a seamless and comprehensive travel experience for its customers, leveraging the expertise and resources of its global partners.

8. Award-Winning

Agoda has been recognized with multiple awards for its exceptional service in the travel industry. In 2018-2019, Agoda was awarded as the leading Travel Booking App, and in 2020-2021, it was recognized as the Leading Online Travel Agency.

Most recently, in 2022, Agoda was honored as Asia’s Best Travel Booking App.

These awards highlight Agoda’s commitment to providing outstanding service to its customers and its leadership and innovation in the online travel industry.

Agoda’s consistent recognition in these prestigious awards underscores its dedication to delivering exceptional travel experiences and its status as a trusted and reputable travel booking platform.

9. Responsive Customer Support

Agoda understands the importance of responsive customer support and has a dedicated team to assist customers in multiple languages.

With Agoda’s customer service team, support is available 24/7 through various channels, including email, mobile application, and live chat.

With support available in 16 different languages, Agoda strives to accommodate the diverse needs of its customers worldwide.

10. Secure Booking Process and Storage of Data

Agoda strongly emphasizes security and takes it as a top priority throughout its booking process and data storage practices.

Agoda utilizes data encryption to protect customer information, safeguarding against unauthorized access and data breaches under clear privacy terms.

Furthermore, Agoda employs a team of dedicated professionals in the security field who work to implement and maintain robust security measures.

Agoda also actively contributes to the open-source community by open-sourcing many of its tools, further demonstrating its commitment to transparency and security.

Heard enough? Find your perfect accommodation on Agoda now:

Pros & Cons of Agoda


  • Reputation: Agoda is a well-established online hotel booking platform with a long track record, ensuring reliability and legitimacy.
  • Wide Selection: Agoda offers a wide selection of hotels globally, giving customers a variety of options to choose from.
  • Customer Reviews: Agoda’s customer reviews and ratings provide valuable insights from previous guests, aiding in informed decision-making.
  • Secure Payment System: Agoda’s secure payment system and encryption protocols prioritize the safety of users’ personal and financial information.


  • Technical Issues: Like any online booking platform, there is a possibility of encountering occasional errors or technical issues.
  • Price Comparison: Prices on Agoda might not always be the lowest available, requiring customers to compare rates across different platforms for the best deal.
  • Cancellation Policies: Agoda’s cancellation policies may vary depending on the hotel and booking type, necessitating careful review before making reservations.
  • Communication Challenges: In rare cases, communication issues may arise between customers and hotel staff, requiring extra effort to resolve.

Before you go…

If you’re still not convinced that Agoda is the right online booking platform for your travels, you can compare it with another reliable travel platform like

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